Recent Spirits Industry Articles
Jameson Becomes NFL's Official Spirits Sponsor: What It Means
Jameson Irish Whiskey Is Now the NFL's Official Spirits Sponsor — Here's What That Means for the Industry The green bottle has planted its flag at the fifty-yard line. Jameson Irish Whiskey has officially become the NFL's official spirits sponsor, displacing Diageo in one of American sports' most
Bacardi Completes Full Acquisition of Teeling Irish Whiskey
Bacardi Goes All In: The Spirits Giant Completes Full Acquisition of Teeling Irish Whiskey For nine years, the relationship between Bacardi Limited and the Teeling Whiskey Company operated like a slow burn — a minority stake here, a majority share there, a gradual tightening of the grip until, on
The Bourbon Boom Is Over: What Comes Next?
The Bourbon Boom Is Over. Now What? For roughly two decades, the American bourbon industry operated with the quiet confidence of a category that could do no wrong. Distilleries expanded. Warehouses filled. Allocated bottles became cultural currency. Tourists flooded into Kentucky to take barrel to
Brown-Forman Posts Flat Sales as American Whiskey Slump Deepens
Brown-Forman Closes Fiscal 2026 with Flat Sales, Sets a Cautious Course as American Whiskey Demand Stays Soft The numbers Brown-Forman delivered on June 4, 2026 were neither a disaster nor a triumph — they were something arguably more telling about the state of American whiskey right now: flat. Fo
